Temerlin Advertising Institute

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Figure: Discovery Course: SXSW at Austin
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Figure: 2025 ExxonMobil Lecture Series
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Figure: Discovery Course: Dallas Advertising Industry

Temerlin Advertising Institute

Introducing a flexible industry-focused graduate program for full and part-time students who want to develop their knowledge and skills for a successful career in advertising. With small class sizes, industry professionals as professors, rigorous research and publishing, and unique networking opportunities, Temerlin Advertising Institute (TAI) graduate courses give you a real-world education for real-world results. Combine core courses with electives to meet your individual needs.

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Master Advertising @ Temerlin

Faculty

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Mark Allen

Mark Allen

Senior Lecturer
Creative Program Director
Steve Edwards

Steven M. Edwards

Marriott Endowed Professor of Insights & Analytics

N. Andrew Elliott

Executive-in-Residence
Tami Fowler

Tami Beck Fowler

Director of Administrative Affairs
HadelerDavid-March-2024

David Hadeler

Adjunct Lecturer
Alice Kendrick

Alice Kendrick

Professor of Advertising
Carrie LaFerle

Carrie La Ferle

Professor of Ethics & Culture in Advertising
Bryon Morrison

Bryon Morrison

Adjunct Professor
Sidarth Muralidharan

Sidharth Muralidharan

Professor and
Director of Graduate Studies
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Joe Phua

Temerlin Endowed Distinguished Chair
Director of Temerlin Advertising Institute
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Hilary Russell-Bremer

Hilary Russell-Bremer

Adjunct Lecturer
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Cynthia (Cindy) Sparrow

Adjunct Lecturer
Xie Quan

Quan Xie

Associate Professor of Digital Advertising
Director of Undergraduate Studies

EARN CREDITS TOWARD A MASTERS DEGREE OR GRADUATE CERTIFICATE

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Masters Program

Complete your degree in two calendar years or less. Learn side-by-side with Dallas professionals in small class sizes, build your network, and gain hands-on knowledge through a project, thesis or internship in a Top 5 media market.

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Why Temerlin at SMU?

Dallas, a Top 5 U.S. media market, is home to many Fortune 500 companies and has a vibrant advertising industry. The Temerlin Advertising Institute offers outstanding networking, close contact with current agency professionals, and access to the careers you seek.

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Advertising Board

Professional Development

Fit working and learning into your schedule with evening classes. Continue with classes on your schedule. Credits can be applied toward a graduate certificate as a Strategic Advertising Specialist, and then toward the Masters Degree.

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Graduate Spotlight

Advertising

– Students
We’re proud to share that two of our outstanding graduate students from the Temerlin Advertising Institute, Gabriella Anderson and Ashley Mercer, have been awarded the 2025 AAF Dallas Foundation Scholarship!

Advertising

– Students
ÌÇÐÄVlog Graduate Student Rachel Rodgers Participates in AAA Graduate Student Symposium.

Advertising

– Students
Emily Way attends SXSW 2025.

Advertising

– Faculty
Shaping the Future of Advertising: TAI’s Success at the 2025 AAA Conference.

Advertising

– Faculty
Dr. Alice Kendrick Honoured with AAF Dallas Luminary Award.

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